Capgemini, a global consulting company, was in need of an updated brand position and subsequent campaign to match a renewed purpose. That innovation solutions and digital transformation, come from and through people in a collaborative working relationship. Our answer to the brief was encapsulated in one word: Grow. Through this lens we developed a complimentary cloud of keywords and an adaptive aesthetic on which communications were built. Working with partners in Paris and the North American CMO we executed across numerous products including a digital campaign, trade show and internal launch conferences.